There is a very small, almost niche, area for the Dr. type celebrities. The images that come to mind are the staged audience TV shows like Dr. Oz or Dr. Phil. These shows are driven by ratings and producer directed attention grabbers. Somehow, Dr Zubin Damania was able to break through this bubble when he gained YouTube celebrity status for his humorous and educational parodies and lectures/critiques of modern healthcare.See more about ZDoggMD here.
Under the stage name ZDoggMD, Dr. Damania uses his knowledge of pop culture and combines it with his knowledge of medicine. This makes his videos enjoyable to a broad audience. Although, they are mostly geared towards people in the healthcare industry, most of the messages are universal.
The "where is my pen struggle" is a fairly common and understandable struggle. By combining that struggle with a parody of Liam Neeson from the movie Taken, Zdogg makes the video relatable to a wide audience. Knowing what an audience will like and how they might connect with your message is how successful social media icons maintain their followings.
In addition to his creative use of comedy that is both informational and hilarious, ZDogg also seeks to influence health care policy through the power of satire. He seeks to incorporate social media into the health care system and to redesign policies to make it more about the healthcare team and the patient as an individual. YouTubers that garner mass following and views certainly have an amazing power. The power to influence and inform vast amounts of people. Simply by uploading relevant, entertaining and meaningful content.To learn more about the Healthcare 3.0 movement click here.
Enjoy another fun video below.
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